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Targeted, Relation/image Event
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ENCHANT MEDIER LTD
Is the main organizer for the popular inauguration of a large event created by the company, the aim is to:
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Profile X - company's operations,
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showcase how the organization works Products/services
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Positive associations
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Value to the company
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Employees, customers, the public and the media
"We will profile, highlight and expose the best of the company, present the business to the target group, the media and the public, and associate the company with human values."
We show this through the following Event:
We show famous and unknown people within our areas of activity. We show what they can accomplish. We show a cross-section of our areas of activity, both within production and the service sector. We set up Info/workstations, with large-screen projection where there will be opportunities to see people in real work and with opportunities to try out the services/products.
We have famous speakers, lecturers who talk about themselves and the different areas they are active in - which are more or less related to our business...
Targeted, Relation/image Event
"X" - company Trophy price ex. 10.000 euro - for the weak in society"
Ex: The common thread for the event: "X", is a company for the present and future in industry X, where human values such as equality and commercial success go hand in hand"
Examples of areas that are interesting:
1. Sports
2. Culture/Entertainment
3. Industry/Work life etc. = Gurus in these areas
4. Human values and personal development:
Mass-media competition..
Competition for a worthy cause such as:
Helping the disabled in society, for the environment, heart and lung disease, cancer or any cause that is popular right now/then.
We have famous people/politicians/leaders. They compete against a team from your company. Where a certain amount of revenue from ticket sales or fundraising goes to the cause.
For example:
Superstar competition in x number of disciplines. Beach Volleyball, Basketball Match, Football match, Golf tournament, Tennis match of Davids Cup character. etc.
This competition can be a one-off or recurring year after year, to be used as a tactical Event or as a strategic event in the market segment.
Either we focus on a large event in one location, or we let the event tour to Important places
We will attract media and cooperate:
Evening and morning newspapers, Radioshows and TV-shows, social platforms, Blogs on Internet etc..
The event and the competition will be recorded and the program will be broadcast on various TV channels, live broadcast on internet.. social platforms and you tube etc..
The event will be built on an area, where visitors will have the opportunity to familiarize themselves with the company's operations.
Targeted, Relation/image Event
* Objectives/Goals:
To increase demand for your company's services and products
1. x - product
2. x - service
* Communicative objectives/goals such as:
1. x - number of people in the target group should know what your company stands for.
2. x number of people should have visited the Event
3. x - a lot of publicity in the media.
* Sales objectives/goals such as:
x - sales of products and services before/after the Event
* Event-specific objectives/goals such as:
Implementation? Number of visitors, partners